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Episode 48: True Omnichannel Creates a 360° Customer View
You may think you've nailed omnichannel if you communicate in multiple channels... Not so.
A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate.
In this episode, I interview omnichannel master Jason Osborne, Global Head of Consumer Banking at Genpact.
Jason & I talked about:
- What true omnichannel is
- 2 impediments to orchestrating your data
- Stories and examples of a successful omnichannel strategy
- The first 2 steps to get in the right omnichannel frame of mind
Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.
View all episodes
By Andrew Piron & Joshua Barclay
5
3030 ratings
You may think you've nailed omnichannel if you communicate in multiple channels... Not so.
A true omnichannel approach means developing a cohesive view of the customer and how they want to communicate.
In this episode, I interview omnichannel master Jason Osborne, Global Head of Consumer Banking at Genpact.
Jason & I talked about:
- What true omnichannel is
- 2 impediments to orchestrating your data
- Stories and examples of a successful omnichannel strategy
- The first 2 steps to get in the right omnichannel frame of mind
Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.
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