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Episode 48: What Colgate Can Teach Us About Properly Extending a Brand
Building a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended. As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to […]
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By Thomas McGeeBuilding a brand, whether two months old or two hundred years old, lives or dies on how well it thrives in the market for which it’s intended. As such, today I’ll be diving into a new brandstory that teaches us an essential lesson on why a well-defined, thought-out strategy is pivotal when it comes to […]