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Episode 48 - What Customers Are Begging For (and Taco Bell Gets It)
What Customers Are Begging For (and Taco Bell Gets It)
In this episode of IT’S A PR THING, we’re circling back to customer experience — not the buzzword version, but the kind that actually builds relationship capital.
Today, we’ll cover a recent customer experience that demonstrates how much it matters when organizations make things easy, give people a way out of technology when they need it, and create moments that become memories.
We’ll walk through what happened, why it stood out, and what it says about how we treat the people we work so hard – and invest so much -- to attract.
We’ll also touch on what some of the pros — including the C-suite at Taco Bell — are saying about customer experience in a high‑tech world. Spoiler: even the most automated companies know that human touch is still the biggest differentiator.
This episode is well worth a listen and a share!
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Struggle no more to tell your leadership what your value is to the organization.
Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!
Bonus Resources
Also, check out these bonus free resources to help you manage the PR function inside your organization, and deliver the value that earns you that seat at the table.
10 STRATEGIES TO TRANSFORM YOUR PR FUNCTION
FREE GUIDE - 8 STEPS TO MEASURE CUSTOMER EFFORT
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E
View all episodes
By Stephanie McFarland APRWhat Customers Are Begging For (and Taco Bell Gets It)
In this episode of IT’S A PR THING, we’re circling back to customer experience — not the buzzword version, but the kind that actually builds relationship capital.
Today, we’ll cover a recent customer experience that demonstrates how much it matters when organizations make things easy, give people a way out of technology when they need it, and create moments that become memories.
We’ll walk through what happened, why it stood out, and what it says about how we treat the people we work so hard – and invest so much -- to attract.
We’ll also touch on what some of the pros — including the C-suite at Taco Bell — are saying about customer experience in a high‑tech world. Spoiler: even the most automated companies know that human touch is still the biggest differentiator.
This episode is well worth a listen and a share!
************************************************************************
Struggle no more to tell your leadership what your value is to the organization.
Join the movement to help change the conversation inside our organizations about public relations (a.k.a - communications, corporate comm, marcom, public-information office, etc.). We've heard you, seen your frustration on LinkedIn -- being disregarded, left out, treated like an afterthought. But we sometimes are creating our own headaches by how we talk about our profession. So we've designed some items we think you'll like -- and these "tools" will start the conversation for you. Check them out here!
Bonus Resources
Also, check out these bonus free resources to help you manage the PR function inside your organization, and deliver the value that earns you that seat at the table.
10 STRATEGIES TO TRANSFORM YOUR PR FUNCTION
FREE GUIDE - 8 STEPS TO MEASURE CUSTOMER EFFORT
GOT TOPIC IDEAS? WE WANT TO HEAR THEM!
Send topic ideas and mailbag questions for a future episode to [email protected] We would love to hear from you!
HOST BIO
https://www.audible.com/author/Stephanie-McFarland/B00YNFH16E