Steve Shaw and Dave Rogers take on the single most misunderstood investment in the modern dealership: training. Steve walks through what real training looks like, how to hire a trainer, why the four training modalities (seminars, on-site workshops, structured webinars, microlearning) must be blended, why 15-second clickbait “training” is hurting the industry, why an on-site trainer pays for itself many times over, and his signature formula: P + B = R³ (Process plus Behavior equals exponentially better Results).