My latest Scaling Clean guest is Alon Mashkovich, the CEO of enSights, an AI profitability software that helps solar C&I owners capture missing revenue. Alon saw that 70% of solar projects were missing production forecasts. Now, the enSights software helps 6,000+ global clean energy assets stay profitable by getting to the root cause of project failures.  

Here are Alon’s big three points: 

🔹 Local insight drives global growth: 

Global expansion requires more than a good product; it demands deep market understanding. Identify pain points and tailor your approach to local regulations, and cultural dynamics. Establish a physical presence and immerse yourself in local culture. 

🔹 Build investor trust through revenue: Build investor trust by linking business values to revenue. Sales, even small ones, prove impact and attract investors, turning ideas into scalable businesses. Addressing market pain points is easier with a strong team and culture.

🔹 Build trust for tough conversations: Every market has pain points, and a strong team and culture make solving them easier. It's challenging, but when efforts align with business impact, everything shifts.