Meet Audrey Schoen, a private practice clinician in California who explains how she is able to charge premium fees while maintaining integrity. When Audrey first made the switch to private practice after giving birth to twins, she was charging $100 per session and was thrilled about it. She shares how life circumstances and coaching resulted in a mindset shift that has allowed her to increase her fee to $375 confidently and sustain a full caseload.

Key Takeaways: 

- When you’re not charging enough, who/what is subsidizing that cost? Is that subsidizing hurting you? 

- Talk about the changes openly with your clients being affected by the price increase

- Location matters but there are people with the means in every state

- Determine the structure that works best for you and who you want to serve and do so consciously within your total financial needs

- Pay attention to and work on your own relationship with money

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