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Secret #23: “Product Launch” Script

If you remember the Product Launch funnels we covered in Secret #16, you would see how it all fits together as a sideway sales letter. The way this is structured is so elegant: it has 4 videos, and inside each video, we have 4 sections. If you know me, you know I love symmetrical structures. I absolutely love it when things come together. So, this is one of my favourite frameworks to present.

Video #1 is called “Wow + How”, and your 4 steps are:

Video #2 is called “Transformational education”, and your 4 steps are:

Video #3 is called “External forces”, and your 4 steps are:

Video #4 is called “The Offer”, and your 4 steps are:

So that’s it for Secret #23: “Product Launch” Script. If you got tons of value from just this one episode, you could get so much more with the full original copy of the DotCom Secrets book. The good news is that you can get your FREE copy of the book, and a 14-day FREE trial of ClickFunnels with the links below. If you’ve enjoyed this episode, be sure to share, download or follow this podcast on Spotify, iTunes, or wherever you get your podcasts from, and I will see you in the next episode.

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