<p>Prof. Christine Moorman of Duke University's Fuqua School of Business is also the founder and Director of The CMO Survey. She shares with host Jim Karrh the key beliefs and priorities of marketing leaders across the US.</p>

Prof. Christine Moorman of Duke University's Fuqua School of Business is also the founder and Director of The CMO Survey. She shares with host Jim Karrh the key beliefs and priorities of marketing leaders across the US.

Episode 49: Christine Moorman: What CMOs Think

The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.

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Episode 49: Christine Moorman: What CMOs Think

Episode 49: Christine Moorman: What CMOs Think