What happens when search engines stop being the main way people find things online? I take a near-future look at how platforms like ChatGPT and social media are chipping away at traditional web search, and what that might mean for creators, websites, and the soul of the internet itself. From the heyday of personal blogs to the rise of YouTube as a destination, this is a reflection on what's been lost and what might come back. If you've been sitting on an idea for your own site, this might be the moment you've been waiting for.