Hashtags are now commonplace within social media, with platforms like Facebook, Instagram, Pinterest, and LinkedIn eventually implementing the searchable feature as well. Now, hundreds of thousands of posts using hashtags are shared on social media daily.

Since hashtags are so common, they can be used in many different ways and on many different platforms. Strategies can range from using your own branded hashtag to encourage your audience to share user-generated content or jumping on trending hashtags to create popular content.

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