He's the best fisherman from the State of Idaho - and he's not too shabby in the other lower 48 states, too. He's Bassmaster Elite champion, Brandon Palaniuk. St. Croix Director of Marketing, Jesse Simpkins, tells us about their Customer Appreciation Days. Dave Terre from Texas Parks and Recreation explains their relationship with B.A.S.S. and talks about the huge Toyota Texas tournament that just transpired.