Trying to scale a business can be a difficult task, especially during a pandemic. Many companies found that embracing e-commerce over the past year was a force multiplier for their business. Joining Joe this week is Hugh Gaither, the Founder & CEO of Feetures, a leading performance sock brand, that has been family-owned and operated in North Carolina since 2002. Hugh discusses the birth of Feetures and how e-commerce was a big driver for the company in 2020.