Steve Shaw and Dave Rogers tackle one of the most confusing — and most urgent — paradoxes in fixed operations today: customer satisfaction scores are at all-time highs, while customer retention and RO traffic are quietly collapsing. Those numbers should not be moving in opposite directions at the same time, and yet they are, everywhere in the country. Dave and Steve unpack the real economic forces driving this paradox, then return to the prescription: a back-to-basics, slow-down, every-tenth approach to fixed ops.