Transparency is essential for today’s complex B2B sales, especially those with many players on both sides. Reps who are on their game and keep their deal information up-to-date can hit the ball back, and even add some spin. Join Colin Lau, RVP, General Business Sales at Salesforce, as he explains the massive importance of deal rigor, and how deal transparency holds the door open for higher values and more wins.

Guest: Colin Lau (http://twitter.com/Colin__Lau)

Hosts: Kevin Micalizzi (https://twitter.com/kevinmic/), Colin Nanka (https://twitter.com/ColinNanka1)

 

Related resources:

• The Proven Formula for Turning Every Sales Rep Into a Top Performer http://sforce.co/2sQbAnK
• The Sales Productivity Trap: Don’t Add New Tools Without Rep Buy-In http://sforce.co/2suSZgV