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In this episode of the Oui Travel Podcast, host Mallory Green delves into the significance of learning language models and the emerging concept of Generative Engine Optimization (GEO). She explains how these tools are reshaping the way businesses, creators, and marketers approach online presence and brand visibility. Mallory emphasizes the importance of being referenced in answers rather than just ranking in search results, and provides practical tips for becoming a subject matter expert in the digital age.

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