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If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace - and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation."
By Scott McKain5
2222 ratings
If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace - and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation."