Change of Plans

Episode 5: A Startup Reality Check with Dash Markova: Selling, Scaling, and Surviving


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In this episode Anaita Azizi, sits down with Dash Markova, a startup strategist, founder, and mentor who has spent years working with entrepreneurs, accelerators, and investors to turn ideas into real businesses.

We get into the unfiltered truths of the startup world—the things no one tells you about building a company, why most early-stage founders focus on the wrong things, and what actually makes a business work. Dash shares insights on navigating uncertainty, managing burnout, and why resilience isn’t about pushing through, but knowing when to step back.

We also dive into her own career pivots, why she took a break from the startup ecosystem, and what it taught her about ambition, identity, and finding the right opportunities.If you’re a founder, thinking about starting something, or just someone navigating career changes and figuring out what’s next, this episode is full of insights you won’t want to miss.

💼 Connect with Dash Markova on LinkedIn: https://www.linkedin.com/in/dashtoomuch/ 

📸 Follow me, Anaita Azizi, on Instagram: https://www.instagram.com/azizianaita
💼 Connect on LinkedIn: https://www.linkedin.com/in/anaita-azizi

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📸 On Instagram: https://www.instagram.com/changeofplans
💼 Connect on LinkedIn: https://www.linkedin.com/company/change-of-plans-podcast/
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Change of PlansBy Anaita Azizi