On this week's episode of the Why I Social Podcast, Chris speaks with Alex Hultgren, fractional CMO and author. From Ford's leadership program to his career as a fractional CMO, Hultgren offers a wealth of knowledge that will help inspire others as they look to build their career. His book "The Three Knows" - which came out in January 2025 - distills everything you need to know down to three fundamental questions: do you know your customer, do you know yourself, and do you know your funnel (e.g. your go-to-market execution). Highlights of the discussion include:

• His experience with Ford's leadership program
• Developing his career growth through soft skills and why they matter
• How to transition from contributor to manager
• The benefits of working independently
• The Three "Knows" of Marketing

Learn why Alex socials on this week's episode! Dan's Links:

• LinkedIn
• The Three Knows (Amazon)

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.