Food waste is a big deal these days, and this Toronto chef is on a mission to do something about it. Just four years ago, in 2014, Chef Gordon started providing food to a number of hungry families by filling freezers with nutritious meals made from food donated by Toronto businesses wanting to do something about food waste. That program grew into a mobile soup kitchen and eventually the Feed It Forward program.

Today, the busy Chef Gordon is involved with a number of other ventures, and earlier this year he opened up North America’s first pay-what-you-can grocery store in downtown Toronto, which is where I met him for this interview. In this interview, we talk about what makes Chef Gordon so passionate about feeding the hungry and stopping food waste. He tells us about his journey from running his forward-thinking freezer kitchen program and pop-up kitchens to feed those in need, to opening up a brick-and-mortar location for North America’s first ever pay-what-you-can grocery store. Chef Gordon also gives advice for aspiring entrepreneurs, reminding them to always see the bigger picture and not to give up when faced with setbacks.