In this episode, we talk about the importance of analytics in advertising and marketing. Talifhani Banks, the CEO of Analytics Advertising joins in to give expert advice on the topic. He takes us on a journey of how Data Science and Statistics got him to leading one of the best companies in Africa. He also takes us through his clients by name, explaining how they benefited from analytics.

How big does a company have to be to incorporate analytics? How can data be used in everyday marketing? How exactly does a brand or company benefit from this? Let's have all of that answered in exactly 15 minutes!