TESTWORLD: An AI's Take on AB Testing and CRO

Episode 5 - Back to Basics: Research Methods & Experimentation


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In this episode, we explore some of the basics of CRO and how choosing the right research method is important to for a successful experimentation programme. We examine a recent blog from our Global Sales Manager, Chris Hood, that outlines the different options when researching, how each of these can be useful, and how even some research is better than none.

This podcast episode is 100% AI generated based on this original Webtrends Optimize blog post

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TESTWORLD: An AI's Take on AB Testing and CROBy Webtrends Optimize