In this episode of Breaking MedTech, Cope and Ryan take a hard look at the big-budget promotional videos that dominate large med-tech marketing. You know the ones—flashy, polished, and ultimately…forgettable.Big med-tech companies can afford to throw money at videos that make people say, “That looks cool,” before immediately moving on. But for small medical device companies, this approach is a money pit.Instead, small med-tech companies need to focus on: 1. Marketing that builds a brand, not just shows off features. If your video isn’t helping attract and convert the right customers, it’s just a vanity project. 2. Spending wisely. Blowing your entire marketing budget on one cinematic masterpiece that doesn’t drive sales or engagement is a mistake.Cope and Ryan break down how smaller med-tech companies can avoid these pitfalls and create marketing that actually moves the needle.