The MDM Podcast

Episode 5: Better Prospecting – A Case Study in Sales Micro-Training


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Matt McCorkle, Manager of U.S. Branch Operations, Kaeser Compressors, discusses how he used a combination of conventional and micro- sales training methods to build a culture of prospecting and grow new accounts for Kaeser’s 100-person distribution sales force in the U.S. We also hear from Steve Meyer, president and CEO of Rapid Learning Institute, a provider of sales and leadership micro training, on how micro-training is different.

Host: MDM CEO Tom Gale

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The MDM PodcastBy Modern Distribution Management

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