From his 40+ years in the industry, Bob Pettijohn acknowledges the importance of providing a quality die at a great price – with the reminder that it’s your knowledge and the technical advice you give your customers that set you apart from your competitors and give you a strategic advantage. Hear how his participation in the IADD has provided him with a valuable support network of industry experts who provide education, share information and work together to better the industry. Bob also talks with podcast host IADD President-Elect Gino Gualtieri of Central Die Supplies about his company’s partnership with a local high school and how the role of his sales people has changed due to automation and customer expectations. Transcipt available here.