In this episode, we continue exploring the critical topic of brand positioning—helping you stand out in a competitive market. You'll learn how to conduct a SWOT analysis to identify your brand’s strengths, weaknesses, opportunities, and threats, and discover strategies to differentiate your business. We’ll wrap up with a simple formula for crafting a clear and effective positioning statement to guide your marketing efforts.

Positioning Statement Formula: "For [target audience], [brand] is the [frame of reference/category] that [unique value or benefit], because [reason to believe]."

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