Ever wondered how Spoony transformed from just an idea into the brand it is today? Meet Anja & Emma from Shadowboxer—the powerhouse duo who helped shape our early thoughts and concepts into the vibrant identity you see now.

From day one, they’ve been behind the scenes, co-building Spoony alongside our community—listening, documenting feedback, ensuring accessibility needs are considered, and leaning into what people truly love.

If you’ve been part of this journey, this episode is for you. And if you’re new here, it’s the perfect introduction to the ‘why’ behind our brand and platform, plus all the small but meaningful details that make Spoony so special.

Transcripts available here.  💜

We’re also on YouTube!

Find our recommendations here:

'Social Queue' by Kay Kerr

'The Year I Met My Brain' by Matilda Boseley

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