Recorded live from CES, Cristina and Jacqui hit the show floor for a fast-paced “SheCommerce Champagne Bites” episode—short, sharp interviews with female leaders on what’s real vs. what’s hype in tech, AI, and the future of commerce.

First up, Dara Joy Clay (Microsoft AI / Microsoft Advertising) shares a future-casting view of what happens when wearables + biometric data + generative AI collide. The big idea: commerce could shift from “shopping” to anticipation—where your data helps an AI assistant proactively recommend (and even reorder) the wellness products you need, before you even think to add them to cart.

Next, Amishi Takalkar (CEO, Nailbiter) brings the grounded take: AI is the real deal, but the ROI is still catching up to the investment. Her advice is simple and actionable: don’t fear AI—use it as your assistant, not your replacement. The value comes from partnership: let AI handle the basics so humans can focus on higher-order thinking, judgment, and creativity.

Then, Joanne O'Connell (Omnicom) delivers one of the strongest takeaways from the week: human creativity is still the superpower. AI can expand imagination—but it can also create a “sea of sameness” if teams use it like a crutch. The differentiator won’t be access to tools. It’ll be the discipline, talent, and originality behind how we use them.

Cristina and Jacqui close with their own reflections: AI is everywhere at CES, and the bigger conversation is workforce readiness. This isn’t just about jobs disappearing—it’s about parts of jobs changing, fast. The challenge (and opportunity) is how we equip today’s professionals and future graduates to level up with AI, not get left behind.

Because at SheCommerce, it’s never just about trends—it’s about who gets to shape them.

Bold Brands. Fierce Women. One Sisterhood. 

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