Often finding a gap in the market means putting time into an idea that doesn't work to find the one that does. Episode 5 of Sound Leader I chatted to Charlotte about trying things that lead to your biggest idea, knowing when to quit what isn't working and having resilience to try again. This is how Charlotte co-created Ellevate Management, a resource platform in virtual artist management. Hear about Charlotte's learnings as well as how she is building her business working with artists in a different way at the beginning of their career.