Last year Coffey was promoting his film 'About the People' with an all black male cast discussing how to build a stronger black community. In 2020, he is leading a movement through running that is bringing fiction to life. In a year unlike any other, Coffey took to the streets to use his rage over the murders of George Floyd and Breonna Taylor to protest against police brutality and systemic racism. He shared his plans for the movement after the election, he is ready for a 10 year plan.