Show Highlights:

• Debow's background
• Evolving with social media
• User generated content
• The evolution from traditional to digital
• Local franchise support

Quotes:

DeBow: “Marketing has changed tremendously into digital with social media kind of coming into being the front runner of everything marketing, but every year is different as well.”

DeBow: “Our guests are our best resource too, our user-generated content is just incredible. You know, because like I said, they are those movie producers with a camera in their pocket.”

DeBow: "Luckily, our franchisees, while they come from all walks of life, all have one thing in common and that's that they love creativity. You kind of have to love it, right? In order to own paint rooms, pottery studio, but we try and get the burden off in every aspect of marketing."

DeBow: “I think it's the tools that allow me to scale. You know, before, when I would work in other more complex design platforms, you know, you would sort of artboard out a specific, sort of maybe a social square, or you know, an email banner, and then you would have to sort of recreating it piece by piece.”

Get connected with DeBow Padgett and learn more about her work with the link below:

• LinkedIn: https://www.linkedin.com/in/debow/
• Website: https://www.colormemine.com/

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