Ademir and Bastian come together to talk in detail about the first research you do when having an idea. Despite facing industries packed with competitors they each decided to give it a shot. This is more common than you might think and should encourage you to pursue your own idea, too! Ademir and Bastian describe what they searched for initially, and how both their ideas and search words changed over time. Most importantly, they argue that competitor research is an ongoing process – a fact that is often forgotten in theory-focused books. Maybe you also find Ademir’s system of maintaining a short business plan useful for yourself!