In this episode of 'Insights from Elsewhere,' host Cynthia Portugal talks to Constanza Cilley, Executive Director for Voices! Research & Consultancy in Buenos Aires, Argentina. 

Constanza, with over 20 years of experience in social and market research, shares her journey from aspiring lawyer to becoming a leading figure in the market research industry in Latam.

She talks about the unique challenges and opportunities in the Argentine market research landscape, including economic instability, cultural nuances, and technological reach. 

The conversation emphasizes the importance of local input, the value of triangulation in research methodologies, and the promising role of AI in enhancing research processes. 

Constanza also highlights the significance of community and professional associations in the market research field.