"Content" is one of those words that's so buried in how we make things on the internet that it's hard to see how empty it has become as a word. It does no one any favours: not the creators, not the brands, and not the distributors. In this episode, listen to copywriter Ed Callow give a takedown of content and we can rethink this pervasive, vapid word we use in modern business marketing

Ed's LinkedIn: https://www.linkedin.com/in/ecallow/
Ed's Substack: https://substack.com/@edcallow?