Peter Elgar is a highly experienced and talented marketing leader. In this episode, Peter and I discuss:
- Balancing brand building with lead generation
- How to develop a great relationship with the sales department
- Proving the value of brand to execs
- How to create a culture that impacts brand
- and much more!
 
Enjoy the episode!

Peter Elgar is a highly experienced and talented marketing leader. In this episode, Peter and I discuss: - Balancing brand building with lead generation - How to develop a great relationship with the sales department - Proving the value of brand to execs - How to create a culture that impacts brand - and much more! Enjoy the episode!

Episode 5 - Creating a culture and brand in a B2B that measurably grows the business - with Peter Elgar of HPS Solutions

Building a brand to generate demand is the most important and valuable project that a B2B can undertake.

This podcast covers all things brand building and demand generation for B2B marketing professionals.

From principles to tactics, we draw on the experience of talented pros who generously share insights into what works and how to get meaningful results that build a B2B brand.

Business

Marketing

Building a brand to generate demand is the most important and valuable project that a B2B can undertake. This podcast covers all things brand building and demand generation for B2B marketing professionals. From principles to tactics, we draw on the experience of talented pros who generously share insights into what works and how to get meaningful results that build a B2B brand.

Share Episode 5 - Creating a culture and brand in a B2B that measurably grows the business - with Peter Elgar of HPS Solutions

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Episode 5 - Creating a culture and brand in a B2B that measurably grows the business - with Peter Elgar of HPS Solutions

Episode 5 - Creating a culture and brand in a B2B that measurably grows the business - with Peter Elgar of HPS Solutions