Business Meets Coast

Episode 5 :: Creating Client Value


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Join us as we chat creating client value with our special guest Matt Morley. Why so special? Well, he’s a great guy, has some great advice on optimising meetings to drive outcomes - and, he is host Sophie Morley’s husband! 

Learn about “spin selling”, the importance of understanding client psychology and why a ‘tactical’ approach is always more effective than a sales pitch. Find out how not to organise meetings, and find out why you need to shut up and listen. Also hear Matt score serious husband brownie points for referencing the content of two of our previous podcast episodes!

Matt Morley has recently retired but maintains a keen interest in business and sales. Matt has 30+ years experience in geotechnical engineering and environmental consulting businesses - the first 20 years in technical and operations management roles, and the last 10 as Global Business Development Manager for Coffey International. 

During this time Matt attended and/or ran 1000's of client meetings and presentations. Career highlights include major project wins (up to $20M in consulting fees) across mining, infrastructure, oil & gas and urban development sectors.  

Key skills: Strategic Pursuits, Psychology of sales (CCV), Client relationships, Innovative sales techniques.

[Recorded at The Hive, KonTiki Maroochydore]

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Business Meets CoastBy Sophie Morley & Stephen Bryde