Eric Ullman from CX Alchemy gives a unique take on who owns the brand voice and how the CX team at an organization often has to fulfill that brand. Eric also gives a fantastic experience he had with Porsche. Who in an organization owns the brand voice? How does a brand keep its promise and how does a brand define a promise with its audience? How does that promise feed into CX? How does CX keep that promise? CloudCherry is a Customer Experience Management software. We try to make CX fun through equal parts of love and science. Come see us today www.cloudcherry.com.