You make a great widget, but does anyone know you’re there? Do those who know about you have a need for that widget or are they never going to need what you’re selling? No matter how great a business you have if the right people aren’t surrounding you you’re not going to be in business for a long time. It’s all about connecting. Who, how, when and where – you need to create a plan for strategic, high value relationships that will take you to the next level. This week’s conversation is all about creating that plan. 

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