In an excerpt from episode 5 of The FanReach Podcast, former NFL players, and current sports tech experts Kenyon Rasheed and Brian Jones, explain their perspective on why the most important goal for sports mobile apps is to give teams actionable information on each fan. What they like, don't like, what they want to see, experience, and participate in. As sports entertainment develops fans will expect teams to know what they want and cater to them in a precise way.