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Episode 5: How Storytelling Will Set You Apart in a Sea of Bot-Created Content
In this episode, Lori Young and Jennifer Dewitt discuss the importance of storytelling in standing out from the noise online. They explore how storytelling can help create a human connection with your audience and make your content more memorable. Jennifer shares her own journey from being a librarian to becoming a copywriter and offers insights into how to infuse stories into your business content. They also discuss the elements of a good story, the best places to use stories, and how to overcome the fear of sharing personal stories.
Key Takeaways:
Storytelling creates a human connection and helps your content stand out from the noise online.
Stories don't have to be grand or life-changing; they can be small moments that resonate with your audience.
The elements of a good story include a hero, conflict, and resolution.
Hooks or headlines are crucial for capturing attention and drawing people into your content.
It's important to set boundaries when sharing personal stories and respect the confidentiality of others.
Reading, listening to podcasts, and watching shows can help improve your storytelling skills.
Quotes:
"If the way you are getting all of your content is using AI to spit out your social media captions and then copy and pasting them, it's not going to resonate and hit home with the people that you are trying to reach." - Jennifer Dewitt
"We remember stories 22 times more than just facts alone." - Jennifer Dewitt
"Your way of saying something may be what actually breaks through for someone." - Jennifer Dewitt
About The Guest:
Jennifer Dewitt is a copywriter and storytelling expert who supports female entrepreneurs around the globe. With a background in education and a passion for writing, Jennifer helps business owners harness the power of storytelling to connect with their audience and drive conversions.
Website - https://jenniferdewittcopy.com/
Grab Your Free 100 Storytelling Prompts - https://unique-crafter-2644.ck.page/c2698f57e4
Follow Jennifer on LinkedIn - https://www.linkedin.com/in/jennifer-dewitt-4531b8119/
Follow Jennifer on Instagram - https://www.instagram.com/jenniferdewittcopy/
Connect with Lori (Your Host):
Follow us on Instagram - https://www.instagram.com/amazingobm
Follow the podcast on Instagram - https://www.instagram.com/boostingbusinessbreakthroughs/
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop Newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
Are you ready for a business growth team to support your next level of growth?
While you might know me as the host of the Boosting Business Breakthroughs podcast, a big part of my work is helping coaches raise visibility and achieve business growth through effective marketing strategies. We specialize in content marketing, website development and launch management.
With a full support team, you can count on us to be your marketing partner that actually does all the work for you.
A marketing strategist to help you plan and create high level strategy.
A copywriter to write all your website content, social media, email sequences and more.
A website designer to knock out your sales pages, optin pages and even full websites.
A graphic designer to design all your eye-catching social graphics and marketing materials.
A social media manager to make sure all your blogs, social content and newsletters reach your prospects.
A launch manager to be your right-hand woman when you launch your offers.
We are your big sigh of relief, the answer to all your marketing prayers and ultimately, your partners in your success!
To learn more, visit us at www.amazingobm.com
View all episodes
By Lori YoungIn this episode, Lori Young and Jennifer Dewitt discuss the importance of storytelling in standing out from the noise online. They explore how storytelling can help create a human connection with your audience and make your content more memorable. Jennifer shares her own journey from being a librarian to becoming a copywriter and offers insights into how to infuse stories into your business content. They also discuss the elements of a good story, the best places to use stories, and how to overcome the fear of sharing personal stories.
Key Takeaways:
Storytelling creates a human connection and helps your content stand out from the noise online.
Stories don't have to be grand or life-changing; they can be small moments that resonate with your audience.
The elements of a good story include a hero, conflict, and resolution.
Hooks or headlines are crucial for capturing attention and drawing people into your content.
It's important to set boundaries when sharing personal stories and respect the confidentiality of others.
Reading, listening to podcasts, and watching shows can help improve your storytelling skills.
Quotes:
"If the way you are getting all of your content is using AI to spit out your social media captions and then copy and pasting them, it's not going to resonate and hit home with the people that you are trying to reach." - Jennifer Dewitt
"We remember stories 22 times more than just facts alone." - Jennifer Dewitt
"Your way of saying something may be what actually breaks through for someone." - Jennifer Dewitt
About The Guest:
Jennifer Dewitt is a copywriter and storytelling expert who supports female entrepreneurs around the globe. With a background in education and a passion for writing, Jennifer helps business owners harness the power of storytelling to connect with their audience and drive conversions.
Website - https://jenniferdewittcopy.com/
Grab Your Free 100 Storytelling Prompts - https://unique-crafter-2644.ck.page/c2698f57e4
Follow Jennifer on LinkedIn - https://www.linkedin.com/in/jennifer-dewitt-4531b8119/
Follow Jennifer on Instagram - https://www.instagram.com/jenniferdewittcopy/
Connect with Lori (Your Host):
Follow us on Instagram - https://www.instagram.com/amazingobm
Follow the podcast on Instagram - https://www.instagram.com/boostingbusinessbreakthroughs/
Connect with us on YouTube - https://www.youtube.com/channel/UCiywHIJKiGOYJk0TBe3eYuQ
Subscribe to the weekly Coaches Marketing Scoop Newsletter - https://amazingobm.ck.page/395ad25a19
Learn more on LinkedIn - https://www.linkedin.com/in/amazingobm/
Are you ready for a business growth team to support your next level of growth?
While you might know me as the host of the Boosting Business Breakthroughs podcast, a big part of my work is helping coaches raise visibility and achieve business growth through effective marketing strategies. We specialize in content marketing, website development and launch management.
With a full support team, you can count on us to be your marketing partner that actually does all the work for you.
A marketing strategist to help you plan and create high level strategy.
A copywriter to write all your website content, social media, email sequences and more.
A website designer to knock out your sales pages, optin pages and even full websites.
A graphic designer to design all your eye-catching social graphics and marketing materials.
A social media manager to make sure all your blogs, social content and newsletters reach your prospects.
A launch manager to be your right-hand woman when you launch your offers.
We are your big sigh of relief, the answer to all your marketing prayers and ultimately, your partners in your success!
To learn more, visit us at www.amazingobm.com