This week I’m joined by Ibrahim Ugradar – a rising force in sports media and digital brand strategy. With a background that spans BBC Sport, FootballJOE, and Baiteze Squad, Ibrahim has worked with global names like Nike, Adidas, and Liverpool FC to create high-impact, community-driven content that reaches millions. From growing fanbases to shaping influencer partnerships and building his own agency, The One Lister, Ibrahim’s data-led approach and deep understanding of football culture have made him one of the most exciting young voices in the space. 

We’re diving into his journey, his creative process, and what it takes to build a loyal, engaged community in today’s digital world.

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