If That Isn’t Your Work, It Isn’t Your Portfolio

What happens when inspiration crosses the line into deception? In this episode of The PMU Standard, Michelle Rukny dives into one of the most uncomfortable but necessary conversations in the beauty industry: stolen portfolios, borrowed photos, fake before-and-afters, and the legal and ethical consequences artists often underestimate. From copyright infringement to client trust, this episode breaks down why your portfolio is more than content, it’s evidence of your skill and a promise to your clients. Michelle also shares practical steps artists can take to protect themselves professionally while building a portfolio rooted in honesty and integrity.

If you’re serious about professionalism, consumer trust, and raising standards within the permanent makeup industry, explore board certification and membership through the American Academy of Micropigmentation at www.micropigmentation.org.

Follow the AAM on Instagram for industry education, standards, and updates: www.instagram.com/aampmuboard