Have you ever bought something totally out of nowhere and made a split second decision to purchase it? This week we talk about impulse purchases and how we as consumers sometimes fall into the sellers' trap into making purchases out of emotional sentiments, and not based on needs or logic. Khalish laid out the foundation of the discussion denoting how store layouts influence the purchases we make. An example of this is the layout of IKEA. Find out how they made us purchased their good out of impulse rather than needs. Aiman highlighted another characteristic of the layout of IKEA's restaurant and how it can be used to get parents to get their children those toys from IKEA. To add on, he talked about his study on the myth of targeted ads and if your phones are listening to you. Further down the line, Imran sparked an interesting discussion as to whether e-commerce resulted in more impulse purchasing than conventional in-store shopping trips. On the gaming side of things, Amri discussed how gamers justify split second decisions to spend on in-game purchases that made them feel good and gave them a sense of achievement.

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