NSPRA at 90: The Stories That Shaped Us

Episode 5: In Crisis and in Community


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Crisis comes in all forms — and it's part of the reality of school PR. But so is resilience and community. 

Whether it was leading crisis communication efforts after school violence, managing the day-by-day changes of a global pandemic or crafting stabilizing words during polarizing times, NSPRA members have been there, guiding communities through the unthinkable. 

We’ll hear from Rick Kaufman, APR, and Lesley Bruinton, APR, as they reflect on the defining moments of crisis response and community that shaped their careers. As school public relations veterans, they share stories of leadership in times of crisis and the lessons learned from leading through adversity.

Because beyond the communications plans, it's about showing-up when it matters most.  And, perhaps most importantly, finding support in community. 

CONTENT WARNING:
This episode features discussion on topics that may remind some listeners of past traumas related to school violence, political unrest or the global pandemic.

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NSPRA at 90: The Stories That Shaped Us Podcast. 
Episode 5: In Crisis and in Community


GUESTS:
Rick Kaufman, APR
Lesley Bruinton, APR

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“The Stories That Shaped Us” is a limited series podcast by the National School Public Relations Association (NSPRA) produced in celebration of NSPRA’s 90th Anniversary.

HOST & PRODUCER:  Mitchell Roush
EXECUTIVE PRODUCER:  Sarah Loughlin
NSPRA EXECUTIVE DIRECTOR:  Barbara Hunter, APR


https://www.nspra.org/
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NSPRA at 90: The Stories That Shaped UsBy Sarah Loughlin