Why hasn’t my milk price gone up if checkoff is doing its job? What value has checkoff brought my farm lately? Dairy Farmers Jess Peters and Larry Hancock do a deep dive with checkoff experts, Lucas Lentsch and Peter Vitaliano, on how the national and local dairy checkoffs are working to drive trust and sales of dairy products, and ensures farmers have a voice once milk leaves the farm. To learn more about the national dairy checkoff and your local dairy checkoffs, please visit usdairy.com.