In this episode of Cracking the Success Vault, Sean Penhale interviews Jason Primeau — co-founder of Spectre Financial — about his journey from small-town beginnings to building a successful business and legacy.

Raised in Kingsville by a single mother, Jason shares how early financial struggles, discipline, and resilience fueled his competitive drive. From selling insurance to co-founding Spectre, his story is about belief, action, and building something that lasts.

🔑 In this episode
• How one five-minute decision sparked a business partnership
• Jason’s upbringing and lessons from being raised by a single mom
• Transition from cornfields and construction to 20+ years in insurance
• Why commission-based sales shaped his worldview (“everything in life is a commission”)
• The importance of knowing your why and backing it with action
• Breaking limiting beliefs and building confidence in big deals
• Why giving back through nonprofit work is the next chapter
• Jason’s definition of success: legacy, integrity, and impact

⏱️ Timestamps
00:01 – A pivotal five-minute decision
00:47 – Growing up in Kingsville & family background
02:09 – Early jobs → insurance career start
04:44 – Two decades in insurance & forming Spectre
08:38 – Reflections on family sacrifice & motivation
14:03 – Sales lessons: “everything is commission”
36:15 – Building belief through daily habits
43:33 – Nonprofit work & defining legacy

👉 Learn more:
https://spectrefinancial.ca

https://spectregroup.ca