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Episode 5: John Berndt Interview, Part 1 - Personalization Mechanics
Today we're joined by Author and CEO John Berndt, the author of Personalization Mechanics and a speaker and thought leader in what it takes to be successful with Personalization.
Among other things, we discuss in this episode John's motivation for writing the book, what it takes to be successful with Personalization, who needs to be involved, what organizations should and shouldn't be thinking about Personalization, and discuss some of the technology as well.
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Today we're joined by Author and CEO John Berndt, the author of Personalization Mechanics and a speaker and thought leader in what it takes to be successful with Personalization.
Among other things, we discuss in this episode John's motivation for writing the book, what it takes to be successful with Personalization, who needs to be involved, what organizations should and shouldn't be thinking about Personalization, and discuss some of the technology as well.