Host and CEO Alex Porter interviews Drue Townsend, an esteemed marketing consultant with a wealth of experience in marketing, advertising and franchising. Drue, who has launched the marketing consulting firm The Outside View Consulting, provides solutions-oriented insights into where brands should focus marketing efforts in 2022 and beyond.

In this episode you'll hear about:

• Eliminating silos and establishing one true source of data for your brand.
• Moving beyond the COVID-era focus on operational efficiency to a focus on data and data privacy.
• What marketers can do to use data to impact performance.
• Why it's always a good time to be in franchising.

Learn more about Location3, the digital marketing agency for franchise brands.