<p>Today we’re speaking with Megan Heuer.  She’s a veteran of ABM practices, she’s worked with Gartner, Peppers and Rogers, Sirius Decisions, Forrester, Engagio and now a consulting group in The Bay Area called Winning by Design.   She shared so many insights into best practices around ABM for High ACV deals, including a really interesting way of calculating LTV.</p>

Today we’re speaking with Megan Heuer. She’s a veteran of ABM practices, she’s worked with Gartner, Peppers and Rogers, Sirius Decisions, Forrester, Engagio and now a consulting group in The Bay Area called Winning by Design. She shared so many insights into best practices around ABM for High ACV deals, including a really interesting way of calculating LTV.

<p>Today we’re speaking with Megan Heuer.&nbsp; She’s a veteran of ABM practices, she’s worked with Gartner, Peppers and Rogers, Sirius Decisions, Forrester, Engagio and now a consulting group in The Bay Area called Winning by Design. &nbsp; She shared so many insights into best practices around ABM for High ACV deals, including a really interesting way of calculating LTV.</p>

Episode 5: Megan Heuer - Account Based Marketing

Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. 

We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!

Business

Selling to the enterprise not transactional - it's relational. It's about demonstrating customer outcomes, building trust with decision makers, and providing value throughout an extended sales cycle. We're here to nerd out about ABM, expansion, customer success, and everything it takes to successfully move upmarket!

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Episode 5: Megan Heuer - Account Based Marketing

Episode 5: Megan Heuer - Account Based Marketing