My guest today is Michelle McLaughlin, CEO and co-founder of Brand Activation Consulting.  BAC is a licensing agency with an impressive and diverse roster of clients including Build-A-Bear Workshop, Hershey, Justborn Candy (creators of Peeps), Mr. Men & Little Miss, Roald Dahl, and now, Goodnight Stories for Rebel Girls. 

Michelle has over 20 years experience in licensing with a focus on marketing and retail, working for best in class companies including Warner Brothers, Mattel, Nickelodeon and The Licensing Company.

In this episode, Michelle reveals her methods of uncovering what makes her clients' brands tick, and from there, how she deploys a licensing strategy.  

This episode is sponsored by our partner, Flowhaven.  For a demo, please visit Flowhaven.com

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Thanks for listening!