Make Art Work: a podcast for creative small businesses

Episode 5: My favorite Gmail features


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Last episode we went over some of my favorite apps, let’s talk about streamlining your Gmail inbox. Keeping up with email can be a huge time commitment in your business and being slow to email or unorganized can cause you to lose business. Let’s talk about some strategies to manage your email so that your clients are happy and you are stress free!

Vacation responders

Vacation responders are not only for vacations - you may have really busy times when an auto-responder makes the most sense for you and your clients. For me, October through December is incredibly busy, so I put on my out of office, so that anyone who emails me during that time gets an autoresponder that has links to FAQs, ordering deadlines. My goal here is to anticipate client’s questions and concerns during this time. Just like the email signature, use this strategy sparingly and wisely.

Email templates

Templates are a great way to save time by storing an email that is often duplicated. Also a great way to customize your signature for different client types, times of the year, etc.

Templates are essential if you want to use filters (trust me you, do 😊 )

Email filters and labels

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Make Art Work: a podcast for creative small businessesBy Maizie Clarke

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